I find it funny that werewolves in the movies always seem to be surprised by the full moon. They go about their lives as normal, and suddenly “Shit, full moon again?!” and they wake up naked in a field somewhere, covered in blood.

I don’t know about you, but if this happened to me once, I would completely restructure my life so that it wouldn’t happen again.

As you’ll see, thinking like a sensible lycanthrope is crucial if you want to wake up early. In fact, you can use this 3-step process to change any habit.

Continue reading To wake early, be a werewolf. →

“To guide the eye, make your main points easy to digest and make the details harder to digest.”

What is important, at a glance.

You’ve all seen some variation of this design: huge headline, smaller headline, and a short paragraph blurb. It’s used over and over again, because it’s a predictable way to guide the reader’s eyes in those crucial first few seconds.

This is a very obvious use of visual hierarchy, and is nothing more than common sense. Bigger, high-contrast text will attract your attention first, followed by the next largest, and so on. But…

Continue reading Visual hierarchy and the “gradient of readability” →