“To guide the eye, make your main points easy to digest and make the details harder to digest.”
What is important, at a glance.
You’ve all seen some variation of this design: huge headline, smaller headline, and a short paragraph blurb. It’s used over and over again, because it’s a predictable way to guide the reader’s eyes in those crucial first few seconds.
This is a very obvious use of visual hierarchy, and is nothing more than common sense. Bigger, high-contrast text will attract your attention first, followed by the next largest, and so on. But…
Continue reading Visual hierarchy and the “gradient of readability”